The public identifies your business, product, or service through its distinctive branding, logo, design, slogan, wording, or picture. That distinguishing trademark or trade name is immediately associated with your company’s positive reputation for quality. Protecting your trademark is essential to preserving your business’ meticulously-crafted image. The Marovich Law Firm, P.L.C. helps clients protect their trademarks.
You can prove your ownership of a trademark and trade name by registering with the U.S. Patent and Trademark Office. At the time of your application, you must meet the use in commerce or intent to use basis for filing, meaning you are either currently using the mark or have a ready-market plan for its use. Mr. Marovich is skilled at filing detailed applications with the USPTO that fully satisfy all of the complex requirements. He will advise that a thorough search be done to determine if your proposed mark or name is already in use. He will then assist you through each stage of the application process, including clearly describing your mark and the goods or services it represents.
The use by another company of your trademark can lead to lost profits and a tarnished reputation. When a company’s similar name, style, lettering, picture, or other branding causes confusion, you may have a valid infringement claim. He can advise you about ways to stop the unauthorized use of your trademark and, if available, he can assist with options to pursue damages for unfair competition.